About the Movie

What really happened behind the scenes of the historic 2008 presidential election? The Bigger Hammer tracks the message wars of the Obama-McCain race with the leading strategists and spinners, uncovering how politics, thirty second TV ads, and history shaped the race for the White House. Hear from insiders how the key political decisions were made -- and how celebrities, golf carts, Corinthian gardens, seven houses, preachers, hairstyles, and a plumber shaped one of the most important and entertaining elections in recent history. If you want to understand how America elects a president, watch The Bigger Hammer.